NigeriaStartup and Funding

Linking Nigerian farmers with buyers: Start-up taps into ‘massive opportunity’

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Linking Nigerian farmers with buyers: Start-up taps into ‘massive opportunity’

Nigeria’s weakening local currency and a shortage of US dollars in the country, have prompted many food processors and other users of agricultural raw materials to source commodities locally instead of importing them. A company well-positioned to benefit from this trend is Zowasel, a start-up that has built a digital marketplace connecting small-scale farmers directly with buyers.

Jaco Maritz spoke to Zowasel’s co-founders Jerry Oche (CEO) and Oghenekome Umuerri (CFO) about how they built the business and why running a digital commodities marketplace required the company to set up shop throughout rural Nigeria.

Source: Howwemadeitinafrica.com
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