African Innovation Shines: Nigerian Startup GIFTY AI Claims Top Prize at World’s Largest Tech Event
GIFTY AI, a Nigerian startup that provides an AI-powered sales growth assistant for e-commerce businesses, has won the top prize in the Super Nova Challenge by North Star at GITEX 2023, the world’s largest tech event.
The company’s victory is a significant achievement for both Africa and the global tech community, and it puts Africa on the map as a hub for innovation and entrepreneurship.
GIFTY AI’s sales growth assistant helps e-commerce businesses to automate their marketing and sales activities so they can focus on growing their business.
The solution is especially beneficial for small and medium-sized businesses (SMEs), which often lack the resources to invest in traditional marketing and sales teams.

Victor D. Akpan, CEO of GIFTY AI, delivering his compelling pitch at Expand North Star, GITEX 2023. Source: Twitter – @ONDINigeria
“Representing Africa in the Middle East was a tough one for me,” said Victor D. Akpan, CEO of GIFTY AI. “But I guess I followed my star from Africa to Expand North Star, Dubai.”
“We are building gifty.com.ng to let the world know that Africa is taking over!”
Source: Businessinsider